Standard Life Brief

Problem

• Financial planning for the future
• Pension and Investment
• For a young audience who consider retirement too far away to think about
• "Come to Standard Life for the simple solution"

Research to be done

• Adverts/ campaigns that have made boring stuff digestible - Compare the Meerkat, Old Spice.
• Campaigns aimed at the audience age
• Marketing strategies for products/ plans that the audience don't mind spending money on - Xbox Live, Memberships etc. - Emphasis on activity rather than money
• Faults with current 'Savings' material, leaflets from banks.

Faults with current visuals

• Scary
• Corporate
• Mundane
• Intimidating
• Stressful
• Associated with stress
• Large grids of numbers are daunting

Format Possibilities

• Social Media
• Motion, web campaign
• Mail Shot- that looks nothing like something a bank would send out.
• Doorhanger, coat hanger, coaster
• Guerilla-stickers, graffiti made from moss? - something that grows