EDF Apprentice Skydive

I was asked to design a t-shirt for a charity event run by EDF to raise money for Marie Curie cancer care.

I knew the kind of thing they had in mind, it just needed to look official, exciting and extreme so that people would be convinced to donate.

I chose to go for a bold slab serif to communicate the scale and extremity of the activity.

Developing a strong lock-up

Some grungey splatters give it the extreme edge that it needs to instantly communicate,

I made the sky diving figure look as if he's jumping out from the lockup to illustrate the activity

For the rear of the shirt the information needs to be quick and punchy to read at a distance.