Wednesday, 5 February 2014

Purdey's Campaign

Rejuve
The campaign needs to appeal to a mature audience that want a gentle lift and not a sugar/ caffeine rush. The focus should be on combatting tiredness rather than 'this will make you super energetic'.



Yawn

I think using the image of somebody yawning would fit the product well, I can't use nice imagery of fruit similar to Innocent or Froosh as there is barely any fruit in the drink, but it is a healthy energy drink.

I am going to exploit the contagiousness of yawns and the main advertising will be an image of somebody mid-yawn. This image will have little information on it, except the logo, this is to retain the mystery and intrigue of Purdey's that they like now.





Following this advert at the next bus stop/ ad space will be a product advertisement. The idea being that the image makes the viewer yawn and then the product catches them unaware.

The image on the right will have a well lit photo of the product itself in the centre.



This concept would also work well with video on video advertisements found in shopping centres etc.
As the brief doesn't state/ isn't judged on a campaign I'm not going to take it much further than concept.

Poster with photo comped in:




I do not own these photographs:


https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-3gK7qEUW26Pqy43eqFBje3rljz6q0CrfaAlegoXBqxjZQoW7rU9sFEH6cHkgFQtsvxLt_MNGkxlz7U_KFj1tMeCKOEklvNbuTPx2qFDJBj0a4xXNex8EbfAB6K4FyixJli2QfCxgmZ3b/s1600/1077072_77959023.jpg

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