Initial Ideas
I have decided to change the bottle shape as I think it is too similar to energy shots bottles (below) and I want to move the product away from energy drinks and closer to fruit/ health drinks, as that is what it claims it is.
Routes
Alchemy
Building on the 'Elixir Vitae' tag of the Purdey's bottle, the idea of Alchemy could be pushed to make a mysterious and intriguing product.
Building on the 'Elixir Vitae' tag of the Purdey's bottle, the idea of Alchemy could be pushed to make a mysterious and intriguing product.
Natural Lift
Using colours that are found naturally in the sky, soft gradients could be used to make an appealing and refreshing product
Awaken Senses
Building on the idea of 'well being for mind body and soul', the product could go down a 'zen' route of balance and focus.
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