Wednesday, 5 February 2014

Purdeys Natural Energy

The brief also asks for the addition of Purdey's Natural Energy- a still drink made from green and white tea.


As I have already assigned typefaces and colour to the brand from designing 'rejuve' I kept it the same for Natural energy but limited the use of colour so that it looks more natural and tea-like.









Cut out to show liquid inside



I felt, just to link it a bit closer to Rejuve, that it would be better to swap the front colours around to give a little more white space that is recognisable from the other bottle.



The campaign for this will follow a similar path to Rejuve



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