Tuesday, 4 February 2014

Energy Drink Campaigns

IN YOUR FACE

Most campaigns for energy drinks are very balls to the wall, in your face, full on energy, with energetic photography and hard hitting tone of voice.
Purdey's is a softer drink than these and the campaign wants to reflect this. The campaign should communicate that Purdeys gives you a gentle lift and improves focus when you're drowsy, doesn't fill you full of sugar and give you a headache.















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