Friday, 29 November 2013

Multi Pack Packaging

Bottle Carrier

I am going to design a bottle carrier for the milkshakes for multipack purposes. This will most likely be seen on the unrefrigerated shelves of a supermarket rather than in the fridge like the individual bottles.


Although this looks good, it would be extremely expensive to mass produce and would only be viable in packaging high quality spirits that sell from £25


These are traditional carriers used for carrying milk, they would look good for illustration and photography purposes, but, considering I want to develop a packaging based portfolio I think that it is important to be able to design realistically, and make the products suitable for mass production.




Design sheets outlining label layouts and carriers





This is the basic scamp for the bottle design, it will be a swing top bottle, with a wax seal on the bottle neck, potentially dripping onto the label, there will also be a thin strip of paper that needs to be broken by the swing top.


From the book 'Special Packaging' I found this net which makes a basic bottle carrier


After constructing the net I removed any parts that I didn't think we're necessary and modified some parts that didn't quite match up.



Editted Net


The finished carrier will be printed on heavy stock and also printed double sided so the entire carrier is black.


Printing the design and assembling it allowed me to  quickly see what makes sense and what doesn't that is hard to imagine on an unfolded net.

For example I think it would make more sense for the bar code to be on the left and smaller than it is, especially considering this is to scale and will be much bigger.


Also little details like this logo is slightly to high up on the face




After making these changes this is the finished carrier net:






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