Label Development

Bottle Labels

I am going to design a range of four labels  for four different flavours of milkshake. They should work as a consistent set whilst also being recognisable individually.

PICTURES OF SUPERMARKET SHELVES HERE

I think this looks slightly too 'cow-ey' and childlike

Using a more traditional lock-up with a serif typeface gives the label a more adult feel

I played with the idea of having some drips at the top of the label to give a clear indication of colour and flavour, however this may take away from the impact of keeping it simple

Hierarchy

The top left label is what I started with and from a distance there isn't enough impact, due to a lack of hierarchy in the type and all the stroke widths are similar. Creating a variety of options allowed me to see what worked at a small scale

 Elements

These are the smaller logos that will accompany the main logo

Logo posters for the drink. The white version could be extended to promote a range of lighter options.

The final set of 4 labels. I decided not to go with any drips in the end because I am planning on using a wax stamp above the label and I think that them both together will make the bottle too cluttered and messy.