Anagram Concept Development

After talking with Simon he suggested returning to the initial concept of using anagrams, as the later routes were confusing the issue too much. 

Using an anagram generator I have gathered a bank of anagrams of related words and phrases to the topic.


Saving Money
Man Veg Noisy
Van Noise Gym
Navy Gnome Is
Vegan I My Son
Van Me Sing Yo

Management
Magnet Mean
Agent Man Me
Mean Tag Men

Managing Money
Name Many Going
Aging Man Money
Gang Annoy Mime
Naming Yoga Men
Gammon Gay Nine
Gang Ma Money In

Organisation
Again In Torso
Again Riot Son
Sangria In Too
Raining Oat So
Goat Raisin No
Stag Air Onion

Your Finances
Saucy Inferno
Face Noisy Urn
Arsenic Fun Yo
Ocean Fury Sin
Scarf Nine You
Crayon Use Fin
Orca Sue Finny
Fairy Once Sun
Fanny Ice Sour
Unsafe Crony I
Unfair Con Yes
Fairy Eco Nuns
Anus Con Fiery
Any Curse Info
Cafe Sir Nun Yo
Acne Fury Is No
Say Rice Fun No
Ya Cronies Fun

Your Pension
Ponies Run, Yo
Sniper On You
Your No Penis
Person In You


Using the idea of fridge magnets gives the campaign a playful and simple edge which is not commonly associated with finance and economics.

The anagram needs to be eye catching and memorable but doesn't want to potentially offend any customers.

To give the copy more relevance to the concept I decided that 'We'll Arrange' suits it better:

To suit the fridge magnet - simple and easy motif- I found a typeface that reflects a slightly edgier kids fridge magnet.

There will be x3 fliers.

One for general Finance, one for Investment and one for Pensions.

The colours used on each will separate them visually.

Fliers with belly bands

To grab the attention of the audience the front of the flier is nonsensical and silly

When the belly band is removed the letters are rearranged to explain the flier.

EDIT

By making the jumbled letters the same colours it is much easier to tell that they have been jumbled around

After reviewing this I think it would make more sense if the anagrammed letters stay the same colour and shade so that it is more obvious that it is an anagram.

Poster

In addition to the fliers there will be a more elaborate pack that can be handed out to interested customers. 

This will include all 3 fliers, a set of fridge magnets, a QR Code to download a free game app and also a poster.

The poster will come as a blank A3 sheet with minimal information on the bottom and a set of stickers

The idea is that the user creates their own nonsensical, silly anagram sentence and photographs it and uploads it tweets it. The most creative ones win a prize etc.

Mobile App

To further the campaign and attract the attention of the desired audience I am proposing this app be published for free download

The app is a quick fire fill in the blanks drag and drop style game.

It again uses nonsensical anagram sentences made from 'your finances' the user has to guess the sentence 

When the user has finished playing they are redirected to further Standard Life info/ links to share their score.

Fridge Magnets

This is the box net that will contain fridge magnets of the letters that make up 'Y O U R F I N A N C E S'.

#WeArrange

The campaign is going to be hinged around the title WeArrange, linking to the rearranging of letters and also We Arrange Pensions/ Finance/ Investments etc.