Playful Format
To accompany the fliers that are designed to grab attention, this leaflet delivers a little more information for people who have developed an interest.
The format is designed to reveal some of the information that is hidden.
Building on the anagram theme of the entire concept the leaflet is going to attract attention by having a nonsense sentence on the front to give it a lighthearted edge and take the serious economics aesthetics away from it.
I decided it would be punchier to cut the sentence down so that the letters could be bigger
The nonsense words needed to make some kind of sense - not just made up words
This was the most sensible non-sensical sentence I could make with relevant phrase
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