Concept
To strengthen the product positioning of 'Milkshakes for Adults', I am going to push the concept of aligning the drinks with alcohol, but with the general tagline, 'nursing your hangover, not giving you one.'
I am going to photograph the individual milkshakes in different alcohol glasses with relevant supporting headline and body copy. For example, the chocolate flavour is going to be in a wide tumbler used for Whisky and other spirits on the rocks, and the tagline will be 'best enjoyed slowly'
The concept will run throughout the set, the glasses I am using are: Cut crystal tumbler, champagne flure, shot glass and a wine glass.
Thumbnails for photography
I am going to run with this kind of composition leaving plenty of blank black space for typography. I will try and focus on the glass whilst the bottle is in the background slightly out of focus. However, this may not look as good as I'd imagined when it comes down to shooting the drinks.
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