Gift Card
To extend the product range for the milkshakes a gift card would be a relevant addition, to be located at refrigerated areas of stores such as Marks & Spencer's, Waitrose and Ocado. The credit could also be used on further products such as branded glasses, gift sets etc.
I have tried introducing milky drips on a number of items but it just ends up cheapening the brand and looking too similar to drinks aimed at kids.
By keeping it simple and limiting the palette to luxury colours the pack is much more successful.
Facebook Identity
As every person and company has a social media outlet to keep in contact with customers and promote new offers I have designed the basic online identity for White Smoke.
The graphics on the site should change regularly in relation to holidays, promotions and occasions
This is an example of the tone of voice of the brand. It is serious but also slightly tongue in cheek and playful.
Coasters
A simple product to be used during photography of the products
Posters
For bus stops and large poster spaces this will be used for promotion. The straw would physically come out of the top of the poster to grab attention and stand out from the standard posters.
Introduction of a 2nd colour for body to make a clearer hierarchy
Full range of adverts promoting the four flavours:
Photo Mock-Ups
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