Wednesday, 29 January 2014

x4 Routes: Aesthetic Research / Inspiration






Combat Drowsiness

This route is focussed on combatting drowsiness in a straightforward and to-the-point way. This would include a strong tone of voice with bold statements. Adapting the idea of camouflage could be used to create interesting aesthetics that stand out on a shelf.


Strong Tone of Voice:
Tone of Voice

Bold Colour



Combat Drowziness



Combat Drowziness

Combat Drowziness
Light hearted illustration would add personality to the product
Combat Drowziness
Combat Drowziness

Interesting pack format 
Gauthier : Lovely Package . Curating the very best packaging design.



























Camouflage could feed into a pattern to be used on pack











Awaken Senses

The brief states that Purdey's is well being for mind body and soul, however the current pack doesn't communicate this at all. By looking into 'Zen' and Buddhism a more natural and balanced outcome could be produced










Natural Lift






Natural Elixir

Building on Purdey's 'Elixir Vitae' line the packaging could emphasise Elixir/ Potion to create something visually interesting












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