Combat Drowsiness
This route is focussed on combatting drowsiness in a straightforward and to-the-point way. This would include a strong tone of voice with bold statements. Adapting the idea of camouflage could be used to create interesting aesthetics that stand out on a shelf.
Strong Tone of Voice:
Bold Colour
Light hearted illustration would add personality to the product
Interesting pack format
Camouflage could feed into a pattern to be used on pack
Awaken Senses
The brief states that Purdey's is well being for mind body and soul, however the current pack doesn't communicate this at all. By looking into 'Zen' and Buddhism a more natural and balanced outcome could be produced
Natural Lift
Natural Elixir
Building on Purdey's 'Elixir Vitae' line the packaging could emphasise Elixir/ Potion to create something visually interesting
No comments:
Post a Comment